Has the Power of Social Media Made Recruiters Lazy?
When we take a look back over the years we can see the way recruitment has changed and the impact social media has had on it.
There are not many recruiters left that will adopt the traditional method of recruiting, where they are constantly on the phone researching companies, finding out who’s who in the industry and work off the back of who they know to gain referrals.
Nowadays a lot of recruiters will sit on LinkedIn trawling for candidates and contacting them via inmails, losing the personable approach of a phone call.
So which method is the best for recruiters?
According to a survey carried out by Jobvite:
94% of recruiters use, or plan to use social media for recruiting and employers who used social media to hire found a 49% improvement in candidate quality over candidates sourced only through traditional recruiting channels.
The preferred social media for recruiters is LinkedIn with 94% of recruiters being active on there. But in comparison only 36% of candidates are actually active on there, so the number of suitable candidates are limited, which points us back to traditional methods where you can find more candidates for roles.
Would modern recruiting methods come across as lazy?
In comparison to those who have been in the industry for a number of years it probably does, but in reality isn’t it just moving with the times? Everything has been made easier and quicker through the advancements in technology and this should also be the case for social media forming a key part in recruitment.
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